Filling Sales Roles Twice as Fast — Transport & Logistics
An empty sales seat costs money every single day. Here's how one of Australia's largest transport companies stopped drowning in unsuitable CVs and started filling roles in half the time.
50%
reduction in time-to-hire
6–8
shortlisted candidates from 50–80 applications
3 weeks
average time to fill a role, down from 6
The challenge
In transport and logistics, an empty sales seat isn't just an HR headache — it's revenue walking out the door. Every week without a rep on the road is a week of missed quotes, cold phones, and deals going to a competitor who picked up.
This company knew that. When a sales vacancy opened, someone would sit down, write an ad from scratch, post it to Seek and a handful of other job boards, then wait. What came back was a flood — 50 to 80 applications — most from candidates who had no real business being in a field sales role. Every one of those CVs still had to be opened, read, and assessed. By hand. By people who had other work to do.
The ad copy wasn't helping. Written broadly, it attracted broadly. The pipeline was wide and shallow, and the time it took to sift through it all meant the vacancy sat open far longer than anyone wanted.
The solution
GrowMyTeam started where the old process always fell apart — at the definition of who they were actually looking for. The system analysed the role and built an ideal candidate profile. From that, it wrote ad copy designed to attract the right kind of applicant, not just any applicant.
The ads went live automatically on Seek and Indeed. Responses flowed directly into the platform — no inbox management, no manual forwarding, no chasing.
GMT then assessed each application against the ideal profile and surfaced a shortlist of 6 to 8 candidates worth a serious look. Those candidates were put through personality profiling, and the results gave the hiring team something concrete — real insight into how each person thinks, sells, and handles pressure — before a single interview was booked.
The interview guides the system generated meant that when those conversations did happen, they were structured and efficient from the first question. No wasted time. No flying blind.
