A Senior Sales Director in Two Weeks, Health & Fitness

This client asked to remain unnamed. Their industry is competitive and their hiring is nobody else's business. Quotes are real and attributed by role.

A national health and fitness group, hiring out of Cape Town, had a Senior Sales Director seat they could not close. Not for lack of interest. The ads pulled applications, recruiters sent CVs, and the pile kept growing.

That was the problem. Every shortlist meeting ended the same way: three maybes, no yes. A senior sales hire is a big enough call that nobody wanted to make it on a gut read of a CV and a good conversation. So the role stayed open for months, and the sales team it was meant to lead ran without a leader.

The role got defined first. GrowMyTeam started with the job, not the candidates: the sale, the team it leads, what the seat demands day to day. From that it calculated the ideal candidate profile, including the behavioural profile a Senior Sales Director in their business actually needs.

Then everything went through it. The ad went out to multiple job boards from one screen. The CVs already in the inbox from recruiters were uploaded into the same process. For the first time, an agency candidate and a job board applicant were measured against the same standard, side by side. The source stopped mattering.

The comparison problem disappeared. The platform analysed every application and compared each candidate's personality profile against the ideal. The endless "who do we even compare them to" conversation was over, because now there was something to compare them to.

In the words of their recruitment consultant: "The personality profiling provides some useful insights and adds another layer to the candidate review process. It helps build a broader picture of the candidate beyond what's on their CV."

Interviews stopped being auditions. The interview guide gave the panel structured questions tied to the profile, the same set for every candidate. Senior salespeople interview well by trade. The guide is what separated the ones who talk about leading a number from the one who could show it.

On the screening itself: "The resume analysis is helpful and gives a good snapshot of the candidate's experience, skills, and potential gaps. It definitely helps speed up the initial screening process."

The result. The role had been open for months. Two weeks after starting with GrowMyTeam, it was filled.